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At One Time It Was Ask Jeeves. Now Social Takes Over.

Some of the best inventions are ideas that evolve from the original brainstorm. In the past, Ask.com (originally known as Ask Jeeves…what did they do with Jeeves by the way?) came up with the idea of a...

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Reid and Reid Learns New Websites Can Get Listed Quickly

One of the main questions I get from clients who are starting new websites…”why isn’t my website showing up in the search results?” Reid and Reid Pediatric Dentistry and Orthodontics in Hendersonville,...

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Steve Jobs and Me: The World’s Worst iMac

Okay, those of you that know me know that I complain endlessly about my iMac’s issues.  I think Marley has some competition for the world’s worst dog (if only my iMac lasted in dog years). So, I saw...

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Spam, The Catalyst For Social Media’s Success?

Yes.  But not how you think. Remember when you first started to receive spam?  Mostly it was just an annoyance in your daily browse through email.  But then it started to become a job to delete all of...

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By Invitation: RockMelt vs LiveFyre

Update: This case study is made stronger by the comments included at the end from a very pro-active CEO. It shows that social media works. Thanks to Google, “beta” has evolved into an invitation only...

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Don’t Remove The Chairs: A Barnes & Noble Case Study

The Sunday before Black Friday I went to my favorite local Barnes & Noble store to kill some time before heading to the mall to get a cord for my mp3 player. This is a normal procedure for me…over...

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Don’t Let Your Website Hurt Your Social Marketing Promotion

Recently I was asked on Twitter to enter a contest.  It was one of my favorite vendors, so I decided to give it a shot. An excellent idea and a good use of social media marketing, right? Well, in...

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Creating More Passionate Fans With Social Marketing

It was the Friday evening after Thanksgiving and I was sitting at a local cigar bar (Highway to Habana) in Greenville talking with one of my oldest and best friends. During the conversation, I fired up...

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The Golden Voice of Ted Williams Shows Social Media at its Best

It seems fitting, after ending up 2010 with our best of viral videos, that we start 2011 with a feel good viral video case study. Have you seen the Ted Williams video that is spreading across the...

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Why I Now Ignore My Klout Score

I’ve heard a lot of opinions lately on Twitter about the usefulness of a “Klout” score.  Well, I finally figured out mine! I think its a load of bunk! Okay, it does have some usefulness. Think of Klout...

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